Statuspage Alternatives: Real Prices and Who Migrated

Atlassian Statuspage costs $29 a month for Hobby and runs to $1,499 for Enterprise, and the meter is subscribers rather than pages or components. That is the number that pushes teams to look elsewhere: a public page with 5,000 subscribers is $399 a month, and an internal page with 5,000 authenticated subscribers is also $1,499. Six of the forty well known status pages we measured on 31 August 2026 have already moved to incident.io, including OpenAI, Notion, Docker, Linear, Plaid and Intercom. The migration is less risky than it looks, because incident.io serves the same public API Statuspage does, so anything already polling the old page keeps working.

Statuspage is still the default. Twenty three of the forty pages in that sample run on it, which is more than every other option combined. It is not a bad product and this is not an article arguing that it is. It is an article about the two situations where the price stops making sense, and what the realistic replacements are.

What Atlassian Statuspage actually costs

Read from Atlassian's own price list on 31 August 2026, in US dollars. There are two separate ladders, and most comparisons only quote the first one.

The free plan is real and permanent: 100 subscribers, 25 components, two team members, two metrics and email notifications. For a side project it is genuinely enough, and the custom domain arrives at $29.

The second ladder is for audience specific pages, which Atlassian also calls private pages. This is what you buy when the status page is for employees or for named customers behind a login rather than for the public.

The number nobody quotes: an internal subscriber costs 13 times a public one

Divide each plan by the subscribers it includes and the two ladders separate sharply. On the public side, Hobby works out at $0.116 per subscriber a month, Startup at $0.099, Business at $0.080 and Enterprise at $0.060. That curve behaves the way a pricing ladder should: the more you buy, the cheaper each unit gets.

On the audience specific side the entry plan is $1.58 per authenticated subscriber. That is 13.6 times what a public subscriber costs at the equivalent entry tier. Even at the top, where both ladders meet at $1,499, an authenticated subscriber is $0.30 against $0.060 for a public one, a factor of five.

There is a defensible reason for some of the gap. Authenticated pages need identity, allowlisting and per audience content, and that is real engineering. Whether it is 13 times more engineering is the question a finance team will ask, and it is the question that starts most Statuspage replacement projects we hear about.

Who has actually left, and where they went

This is the part usually written from vendor case studies. It does not have to be. On 31 August 2026 we fetched forty well known public status pages and identified the platform behind each one from the assets and incident permalinks in the served HTML. The results are in the full status page examples breakdown, and the migration picture is clear.

Six of forty is fifteen percent, and every single one of them went to the same place. No other hosted status page vendor appeared anywhere in the sample. If you are shortlisting from a listicle with fourteen vendors on it, that is worth knowing before you spend a week on demos: the market that large companies are actually buying in has two names in it.

One detection note, because it nearly caught us out. Intercom's status page redirects to finstatus.com, and a substring test for the vendor name "instatus" matches inside "finstatus". It is an incident.io page. If you are auditing a vendor list programmatically, match on asset paths and incident permalinks rather than on brand names appearing in the HTML.

Why the migration is less risky than it sounds

The usual objection to leaving Statuspage is everything downstream. Dashboards, Slack bots, aggregators and internal monitors are all pointed at the page, and moving it means finding and rewiring all of them.

That turns out not to be true here. Every one of those six incident.io pages answers a request to /api/v2/summary.json with a valid JSON document listing the page name, the overall status indicator and every component. That endpoint is Atlassian Statuspage's public API. incident.io implements the competitor's API so that anything already polling a Statuspage keeps working after the move.

Across the whole sample, 29 of the 40 pages answer that endpoint while only 23 are Atlassian pages. Two consequences follow. If you are building a vendor status dashboard, one client covers 29 of these 40 with no special cases. And if you are trying to work out what platform a page runs on, the API will lie to you about six of them.

The three realistic alternatives

incident.io, if incident response is the actual problem

The six migrations in our sample all fit one pattern: companies where the status page is the customer facing end of a full incident management process, not a standalone artifact. incident.io does not publish dollar figures on its pricing page in a form we could read, so we are not going to invent any. What we can say from the measurements is that none of its six pages in the sample publishes uptime history, so if a public uptime percentage matters to you, check that specifically before committing.

Building your own, if you sell infrastructure

Eleven of the forty companies built their own, and the list is telling: AWS, Google Cloud, Salesforce, Stripe, Slack, GitLab, Heroku, Zendesk, Okta, Fastly and PagerDuty. Almost all of them either sell infrastructure or are large enough to staff the page properly.

The measurements suggest the build is harder to keep good than it looks. Not one of the eleven publishes uptime history. Not one serves a standard status API. And five of them, Stripe, Zendesk, Salesforce, the AWS Health Dashboard and Heroku, return under 5 KB of HTML and render entirely in JavaScript, which means nothing automated can read them at all. Building the page takes a sprint. Keeping it accurate at 3am on infrastructure that is not the infrastructure currently on fire is the part that costs money. And when the outage is big enough, someone still has to brief the leadership team afterwards, which usually means turning the incident write up into a deck before anyone will read it.

A status page bundled with your monitoring, if you are buying monitoring anyway

This is the option most small teams and agencies should price first, and it is the one Statuspage comparisons skip because Statuspage does not do monitoring. The checks that decide whether a component is up are the same checks you were already going to pay an uptime vendor for. A status page fed by those checks is close to free, and it updates itself rather than waiting for someone to log in during an incident.

Uptimehub includes a branded status page on your own domain from $9 a month, on every plan, with no per page charge and no subscriber meter. The feature by feature version of that trade, including what we do not do, is on our Statuspage alternative page. What we do not do is the incident management workflow that Atlassian and incident.io build their products around: approval chains, audience segmentation, on-call integration. If your status page needs those, buy one of theirs. The status page software comparison puts every option side by side and status page pricing covers what each one charges.

How to choose, in one table

Statuspage alternative questions

Is there a free alternative to Statuspage?

Statuspage itself has a free plan covering 100 subscribers, 25 components, two team members and two metrics with email notifications, so the first alternative to a paid Statuspage is usually a free Statuspage. Beyond that, several uptime monitoring tools include a branded status page in a plan you would be buying anyway, which works out cheaper than $29 a month if you also need monitoring.

How much does Atlassian Statuspage cost per year?

Hobby is $348 a year, Startup $1,188, Business $4,788 and Enterprise $17,988, based on the published monthly rates read on 31 August 2026. Audience specific pages run separately at $79, $249, $599 and $1,499 a month, which is $948 to $17,988 a year. The meter on both ladders is subscribers, so your bill is set by how many people ask to be notified rather than by traffic or by how many components you list.

Can I migrate off Statuspage without breaking integrations?

Usually yes, if you move to incident.io. All six incident.io pages we tested serve a working Atlassian Statuspage v2 summary API at the same path, so dashboards, bots and monitors polling the old endpoint keep working against the new page. Migrating to a custom build or to a vendor that does not implement that API is where integrations break, and that is the thing to test before you commit rather than after.

What is the best status page software?

By adoption among large companies, Atlassian Statuspage, which runs 23 of the 40 well known pages we measured. By migration momentum, incident.io, which has all six of the moves in that sample. By cost for a small team that is already paying for uptime monitoring, a bundled status page, because the monitors doing the work are already on the invoice. There is no single answer, only which meter suits your shape.

Does a status page need to be on a different domain?

It needs to be reachable when your product is not, and a separate domain is the cheapest way to get most of the way there. Sixteen of the forty pages we measured use one, including GitHub at githubstatus.com and Cloudflare at cloudflarestatus.com. A page at status.yourapp.com shares a DNS zone with the thing it reports on, so one bad DNS change takes down both. Hosting matters as much as the domain does.

The short version

Statuspage is priced per subscriber, cheaply on public pages and expensively on internal ones. If your public page has more than a thousand subscribers, its per subscriber cost is genuinely competitive and you should probably stay. If you need an internal page, or you are already paying for uptime monitoring, or your status page is really the customer facing end of an incident process, the alternatives are worth the afternoon it takes to price them. And if you do move, check the status API first: whether it survives is what decides how long the migration takes.

Before you shortlist anything, it is worth checking what a given uptime target actually commits you to, because that decides the check interval you need underneath the page. The uptime calculator converts a percentage into real minutes, and the website down checker tests a site from outside your own network, which is the check every status page is ultimately built on.